Most clients with a trainer are likely doing a lot of worthless shit to fill up time. The client very likely has no idea this is happening and the vast majority of trainers probably don’t know either.

Many experienced professionals in our field get mad at the constant procession of novelty.

I do not care; in fact, I find it very amusing how many different ways humans can create to subvert consistent progressive overload.

If you are a trainer who wants to retain clients and primarily works with the general population I think you play the novelty game and play it well, but know you are playing it.

Switch up your warm-ups. Use repositioning exercises and new equipment. Do light weight stuff that looks cool and makes people feel like the unique snowflake they are not, but make sure it is safe, ethical, and gets people sweating a bit so they actually get ready for…training.

Do NOT run a fitness pseudoscience circus.

Do not forget about the meat and potatoes.

Real Training isn’t fucking Tapas.

Virtually every client needs to be loaded up in successful/safe positions where they can express real effort and get to a point of max motor unit recruitment and slow velocities (the suck).

If you check those three criteria, I could care less if you load people up with barbells, dumbbells, kettlebells, machines, or bags of potatoes.

Your clients also likely needs to win and win repeatedly, especially in the beginning.

They need to feel satisfied at the end of the workout, so make sure that you understand their initial and continued expectations.

And they probably need to have some fun so lighten up and laugh at the inevitable and ceaseless carnival that forever will be fitness

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